Segmentation Analysis: PMD Personal Microderm
Background of the product
PMD personal Microderm products are at home microdermabrasion products for healthier skin. Microdermabrasion is a non-chemical procedure which removes the outermost layer of the skin which constitutes dead cells and reveals a healthier layer of skin with higher levels of collagen. This procedure is used to remove scars, blemishes, sun damage and wrinkles. This procedure is very expensive and being performed by dermatologists. A group of doctors, engineers and experts at PMD built at home microdermabrasion handheld device in early 2004 ( Get PMD, 2016). The product provides affordable microdermabrasion experience at home, which is at par with the professional microdermabrasion offered by dermatologists. This product uses discs which exfoliate skin which leads to removal of dead skin and it reveals a better and healthier layer of skin.
Please write a report on "Segmentation Analysis: PMD Personal Microderm" with more than 1800 words count and include references in end. your report muct including following
- Positioning and market segmentation of PMD personal microderm
- Relationship between marketing mix and target customer of PMD personal microderm
- Competitive strategy used by PMD personal Microderm
- Conclusion
- References
Words Limit: 1800