Please work on an MNE (Multinational Enterprise) from an advanced market (such as Australia, France, Germany, Japan, South Korea, UK, USA etc.) and study how it entered a specific foreign emerging or developing market (such as Brazil, Russia, India, China - for a complete list please look into IMF's classification https://www.imf.org/external/pubs/ft/weo/2008/01/weodata/groups.htm#oem).
Work on the company: Parmalat SpA
In your study, make sure that you include the following:
- History of the MNE
- Focus on company information relevant to the specific market (such as Brazil, Russia, India, China etc.).
- The macro- and micro-environment of the company in the specific foreign market (e.g. PEST analysis, legal environment, cultural comparison, oligopolistic market structures)
- Internationalization strategy and stage
- Mode(s) of entry into the specific foreign market
- Structure of the company in the specific international foreign market (global activities)
- International strategic management (e.g. business level strategy, competitive strategy, multidomestic vs global strategies)
- International operations (production, accounting, finance, marketing etc.)
- International risk management
- International decision and control policies
- International organizational behavior (motivation, leadership etc.)
- International human resource management (e.g. ethnocentric)
- Challenges and opportunities in the internationalization process
- Overall assessment
- Recommendations for the future
- References list
Tips: (a) Work offline in a powerpoint environment and upload your file when you have completed your assignment. The acceptable file formats by the system are: .ppt, .pptx. Submissions in other presentation software (such as prezi) cannot be uploaded on the system. (b) The length of the presentation is dependent on the volume of information that you will include in each slide. Yet, you should be expected to prepare at least 30-40 slides in order to cover all the areas described in the list above (c) The powerpoint presentations will be reviewed for similarity