Please submit copies to the preceptor and the professor. This assignment should be as comprehensive as possible about the health care facility. It is important to include a statement of the purpose of the practicum and where it will be conducted.
In week 3, you created a lemonade stand that you opened in your local neighborhood; you created a name, developed a mission statement, outlined a CSR plan, and picked a pricing strategy for this new company. This week you will continue to develop your idea by writing an informal business report that will share your plans with a potential business investor. A report template is available in Doc Sharing to guide you through formatting of this assignment; however, the main prompts you should address in the report include:
- Branding strategy.
In Part I, you decided part of the brand when you developed your pricing strategy. Continue with the other parts of the marketing mix (Place, Promotion, and Product), and discuss how the lemonade stand should be branded utilizing this marketing mix (Chapter 13).
A discussion of the health care facility's mission, goals, values, philosophy, and services that are relevant to the project should be documented. A summary of the organizational structure and the decision making process used throughout the facility should be delineated.
Students should also present a summary of other facility/departmental data such as the type of personnel, the facility's funding and the financial stability of the facility, etc. It may also be important to document relevant data about similar health care facilities in the service area, as well as social, economic, or demographic data as well as political factors and any significant trends.