Dissertation Manuscript Evaluation
Please need to answer the below in 8-10 pages with references and proper formatting.
How does a company strategically change from a traditional marketing approach to customer targeted marketing?
As Vice President of Marketing, please explain to your sales team why it is necessary that your company change from a traditional marketing approach to customer targeted marketing. Also, explain how you will change your company from a traditional marketing approach to customer targeted marketing.
Since organizational change is always difficult, provide a rationale to your team for the need to change. Include a description of the most important differences between traditional marketing to customer targeted marketing, and explain why those differences are importance.