Please help me modify my assignment.(Attachment "new donor" is my assignment.)
1. Correct my grammar
2. Correct the sentence structure
3. Polish my assignment ( my writing skill is poor, I am a Chinese student)
4. pleas do not change my format
Criteria for fundraising appeal #2
Letter or e-letter to a prospective, new donor
Use your Audit Organization as your frame of reference.
1. Speaks to the reader from the signer.
2. Introduces the organization very briefly, in a way that personalizes the appeal to this potential new donor. [This person's name was suggested by a member of the board of directors; this person has subscribed for two years, but never donated; this couple responded to an audience survey last year....]
3. Talks about the benefits the donor will receive, rather than the needs of the organization.
4. The benefits of becoming a first-time contributor are very clear, and/or the reader is directed to an accompanying brochure that explains more details about the benefits of various giving categories.
5. Asks for a specific amount of money - makes no apology about this being a solicitation.
6. Formatted for easy reading - using italics and bullets.
7. Establishes urgency - a reason for acting now!
8. Powerful writing style.
9. Response device or response instructions are clear.
10. Letter is as long or as short as needed to make the case.
Attachment:- new_donor.rar