Please have Carlos Holmes as my expert, Carlos is working with me on this on-going assignment and knows the content.
This week, you will work on various elements of your selected product, service, or marketing campaign (Air India). Using the information learned in the course, in combination with outside references, prepare and discuss the topics specified in the following guidelines:
- What is the target market for the selected product, service, or marketing campaign?
- What are the current attributes of your selection? What are the main attributes of the competitors' product, service, or marketing campaign?
- How does the selected product, service, or marketing campaign fit (or not fit) within the parent organization's culture and its other related services?
- What do you want to project as the central attributes of your selected product, service, or marketing campaign? What would it offer your potential consumers?