Please elaborate on the brand extension strategy discussion. Consider the examples shared. Identify a recent brand extension that you have seen and discuss the (likely) effectiveness of that brand extension. As a marketer, how could you maximize the odds of creating that effectiveness? What are the marketing advantages and challenges with use of the brand extension strategy? What if the new product type is not a success? How might this impact the brand image, share and example. Further thoughts please. (150 words and 1 reference)