Please elaborate on the alignment between the 4Ps of marketing and a product life cycle. Consider the product you are using in the course for your response. How might the 4Ps change through its life cycle and why? What are some of the challenges marketing encounters in today's market, especially with the use of the Internet/online environment? What are some of the differences they must consider between the traditional and online markets? Does the product or service type impact the 4P strategy, if so why? Further thoughts please 150 words
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