Please discuss why process design is strategic to firms


Please discuss why process design is strategic to firms operating in competitive and uncertain industries. How the transformation phase of OM generates unique value relevant to sustainable competitive advantage.

Based on the case on Toyota, address the following topics:

1. Capital intensity and process flexibility

2. Trade-off between variety and volume

3. Type of Processing and Layouts being used

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Operation Management: Please discuss why process design is strategic to firms
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