Please choose a company for your final project. The final project will be graded on two main elements First, your ability to write a formal cogent analytical argument in support of your position. Second, the quality and strength of the "Facts" that you utilize in support of your position.
Write a minimum of a Four (4) page "opinion" paper covering the bullets bellow.
• The paper needs to be double spaced using a 12 font.
• Please cover most of the following in your paper, remember this is an "opinion" paper, so there are no right or wrong positions. I am looking for creativity and support for your position.
o Industry and ethical practices
o Competition and who is winning
o Marketing Strategy and its effectiveness
o Financial strength
o Product line and Environmental impact
o Treatment of Employees
o Equal pay for equal work
o Employee Benefits
o Good/Bad Leadership
o Good/Bad for community
o Ability to Design Goods and Services
o Ability to Manage Quality
• Use these bullets as a guide to what your research should focus on but do not limit yourself to these bullets. Be creative and make sure you take a "POSITION".
1. Wal-Mart
2. Target
3. Sears Holdings
4. Coke
5. Pepsico
6. MacDonald's
7. Costco
8. Google
9. Whole Foods Market
10. Starbucks
11. Home Depot
12. Lows
13. Microsoft
14. Apple
15. GMC
16. SouthWest
17. Ford
18. BMW
19. Honda
20. Toyota