Please answer the following questions based on the Pharmaceutical Industry and the countries to discuss & compare in this research are Germany and China. There is no page limit to this assignment. Please cite all references in APA format.
- What is the comparative market size of the industry in each of the countries by 2019? (Hint: Use something like the number of passenger car registrations to size the automobile industry, other metrics for other industries).
- What is the comparative growth, both in absolute terms and in percentage terms from 2014 to 2019 for the industry you have selected in each of the countries and how might that impact your decision on prioritizing the countries in your global business strategy?
- What is the profitability of the industry based on the level of competition? Who are some of the key company players (both multinational and local) in your selected industry in each of the countries and how competitive is the industry in each country, and how might that impact your decision on prioritizing the countries in your global business strategy?