Planning of a new restaurant in a large city
The two-part case study questions were:
Q1. How should social class influences affect the planning of a new restaurant in a large city?
Q2. How might the four Ps be adjusted as a result of social class influences?
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Do you think that the top 20% of the customers should get preferential treatment since they generate 80% or more of the company's profits?
Conduct a memo to your prospective business partners in which you complete the following: Write: Q1. Describe the results of your competitive analysis.
What are the different components of an effective marketing plan that are relevant? Describe any four of these component and illustrate with a real life example to demonstrate your understanding.
Find out about the purchase through the focus group. You'll want to base your questioning on the Maslow Theory Model (see Maslow Theory below)
Q1. How should social class influences affect the planning of a new restaurant in a large city? Q2. How might the four Ps be adjusted as a result of social class influences?
Define consumer behavior and discuss the underlying premise of consumer behavior, the marketing concept. Why is consumer behavior rooted in the marketing concept? Support your position in a minimum of 200 words.
Increasing customer power is a continuing challenge to marketers in today's economy. In what ways have you personally experienced this shift in power, either as a customer or as a business person?
Task: Create presentation notes on niche marketing and customer involvement for your team-selected organization. Include speaker notes for each of the slides. The presentation should explain the following:
Problem: Assume that the following balance sheets are stated at book value. Construct a postmerger balance sheet assuming that Jurion Co. purchases James Inc. and the pooling of interests method of accounting is used.
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