Planning for a campaign involves setting goals, creating timetables, and developing budgets. The five E's of a successful campaign are education, engineering, enforcement, entitlement, and evaluation. Consider the American PR campaigns with which you are familiar: the campaigns to encourage people to quit smoking, use automobile seatbelts, and consume healthy foods. Each of these campaigns has been tried in another country or culture but failed. Select one of the campaigns listed and answer the following questions. Please write 1-paragraph for each question.
- Why did these campaigns fail? What elements of a successful PR campaign were missing?
- How could each campaign have been changed to be more culturally sensitive and relevant?
- What research or other information may be necessary to successfully transform a PR campaign from one culture to another?