1. Plan at least two alternative strategies, based on the strategic options available with Ansoff’s matrix e.g. for product development their strategy could be to introduce a new range of flavoured hot drinks or for market development their strategy could be to open a Starbucks coffee shop in an area of the UAE where the brand is not present at the moment, which are in line with Starbucks mission and objectives. You then need to review whether the growth strategies you have come with against whether they are feasible, suitable and acceptable to the business.
2. Justify the selection of a strategy by stating which of your strategic growth options is the best for the business and will give the greatest return by stating, based on your above review, which is the best growth strategy for the business.