Place of product in the product life cycle


Assignment:

Please help me with these steps.

Step 1: Pick two products that are available in the marketplace.

The first product should be well-established (available for many years) from a well-established company. The second product should be a new product, recently released, from a young company.

Step 2: State where you believe each product lies in the product life cycle.

Be sure to clearly state how you came to the conclusion for each of your four products.

Step 3: Comment on organizational processes that led to each product's development.

Speculate as to how you believe the product development processes are different and similar between the two organizations (one well established and one new). Consider issues such as approvals, timing, and organizational design.

Step 4: Pick two products that failed in the marketplace.

These can be products that recently failed or that failed a long time ago.

Describe where the product was in the product life cycle when it failed and speculate as to why it was not successful.

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Marketing Management: Place of product in the product life cycle
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