Marketing Management
Pizza Hut is contemplating introducing breakfast pizzas in order to tap into a new market and increase its penetration of pizza in its current markets. The breakfast pizza would consist of sausage, eggs, bacon, and other familiar and traditional breakfast offerings. Also, the pizza would be in the shape of coffee cakes. You are required to come up with at least 2 new alternative channels to existing channels for pizza (i.e. retail stores and home delivery). Also, what are the things you would like to keep in mind while setting the prices for such breakfast items?