Pitch Kudler's Fine Foods new product to the class using a Microsoft PowerPoint presentation of 10-15 slides.
Include the following key components from your New Product Launch Marketing Plan:
Executive summary
Situational analysis
Market growth potential and competitive analysis
Segmentation, target market, and positioning
Pricing and distribution strategies
Marketing communication plan
Financial information(including forecasting demand, break-even, sales, promotional budget, and marketing expense)
Intended marketing objectives for Y1, Y2, and Y3
Implementation milestones
Evaluation and control metrics and methodology to measure performance
Contingency planning.