Client Pitch Presentation (10 slides) - Pitch a new Integrated Marketing Communication plan (IMC) to your client that reflects a change(s) to the product's positioning strategy of B&B Organics.
Include the following items:
1. Identify any considerations you will need to employ to build and maintain the brand and customer loyalty.
2. Proposed change to the product's positioning strategy
3. Position statement.
4. Create a print ad and video ad for the product featuring your new strategy.