Pick a brand and gather all its marketing communication, Management Theories

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Pick a brand and gather all its marketing communication

Pick a brand and gather all its marketing communication materials. How effectively have they "mixed and matched" marketing communications (advertising and promotion, interactive marketing, events and experiences, and mobile marketing)? Have they capitalized on the strengths of different media and compensated for their weaknesses at the same time? How explicitly have they integrated their communication program?

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Management Theories: Pick a brand and gather all its marketing communication

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Management Theories: Pick a brand and gather all its marketing communication

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