Phases of strategic planning


Problem: Morrisey suggests (many times) that strategic planning should be molded to fit an organizations situation. In other words, not all firms may necessarily need to put equal weight on all three phases of strategic planning; strategic thinking, long-range planning and tactical planning. Under what conditions might strategic thinking be found to be more useful for a firm in its strategic planning process than the other two?

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Strategic Management: Phases of strategic planning
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