Assignment:
Question 1. The Nielsen Company
https://www.nielsen.com/content/corporate/us/en.html?ac=Nielsen&se=google&gclid=CIrj9uOksaYCFcIKKgodgzIcmwand IRI
https://www.iriworldwide.com/ are two of the top ten marketing research companies. Check out their sites. What stands out? Has anyone had any experience with these companies? What did you learn?
Question 2. Consider the four phases of the research process mentioned in the textbook (determine the research problem, develop the appropriate research design, execute the research design, and communicate the results). Which one do you think is the most difficult and why?