Phase 1 - Strategic Opportunity Assessment
Phase 1 strategic opportunity assessment should be written as an executive summary memo to the CEO providing a professional and persuasive topline summary of your strategic assessment.
Minimum of 2 pages.
All reports should be typed, double-spaced, and in 10pt Arial font.
Please limit your margins to 1" for left/right/top/bottom.
Use tables when appropriate.
Professional memo format.
Sources should be cited as an attachment.
here is what ou are going to write about (Big 5 Sporting Goods) :
The Market:
Category Dynamics
Identify the key macro-market and category issues/opportunities that have an impact on your corporation.
Identify relevant consumer market trends.