Pg ge and even coca-cola have adjusted their marketing, Operation Management

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Pg ge and even coca-cola have adjusted their marketing

P&G, GE, and even Coca-Cola have adjusted their marketing mixes—most significantly, their products—to serve the BoP. Reviewing the seven major marketing decision areas that might be called into question under the law, what are at least three legal and/or ethical considerations marketers segmenting the BoP should consider, and why?

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Operation Management: Pg ge and even coca-cola have adjusted their marketing

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