Petty and caciopporsquos elaboration likelihood model elm, Operation Management

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Petty and caciopporsquos elaboration likelihood model elm

Petty and Cacioppo’s Elaboration Likelihood Model (ELM) provides a useful explanation of how persuasion operates. Locate an advertisement that is an example of the ELM Model. Make sure you include a copy of the advertisement with this assignment. Explain why you believe this advertisement embodies the ELM Model and its two routes. ( MIN. 250 WORDS)

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Operation Management: Petty and caciopporsquos elaboration likelihood model elm

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