With reference to the academic literature and using your analysis of relevant external environmental factors, critically discuss the reasons why Qantas and Emirates identified each other as potential partners. In which areas are the expected internal benefits and synergies for both companies involved?
Additional Requirement
This question lies from Corporate Strategy and it deals with the relevant external environmental factors and reason why Qantas and Emirates have identified each other as partners. Qantas and Emirates came together to form a strategic alliance. PESTEL analysis reveals that it is good for both Qantas and Emirates to come together.
Word limit 780