Problem:
How different are the nature of Lauder and Coke products from perspective of consumer and how might that affect the type of marketing strategy of each. For example, those who love Coca Cola often insist that is because of a unique taste that other cola companies have never matched. coke may have seen evidence of this a few years ago when they temporarily shifted from traditional coke formula.
For example, do Lauder or any other cosmetic or beauty aids have same degree of uniqueness in customer view or must they market on other intangibles that relate to style, fashion, easy of use or other qualities that aren't as clearly perceived as the taste of coca cola by many consumers?