Assignment:
The case study work should include the case of analyzing the capital investment strategy in the next three year period for Apple, Inc. to enhance its design, production, future new product deployment. and market dominance in the second largest smartphone market in the world-India. The expected budget is 20 million dollars of the present day value. The case study needs to discuss what the strategy should be, how much to invest in each of the next three years, and what the expected return would be. Assume that your team is one of the upper management teams in Apple and is in charge of developing altemativc(s) for future capital investment decisions in the company. Your team needs to sell your capital investment strategy to the Apple executive team. This study should consider from at least two perspectives: the value perspective (return or profit) for Apple business and the market perspective for Apple to be at least one step ahead of its competitors in the Indian market. Your team also needs to consider the current Made-in America trend promoted by President Trump to move manufacturing activities back to the US. Assume that the annual interest rate in the market available to Apple is 6% per year.
Describes the results of your case study.
• Include a cover sheet with the cast study title, team name, team member names and e-mail address, course number and name, and date
• The main report should include:
- an abstract,
- a short introduction of your case,
description of the case study objectives and goals,
The case is about opening an Apple store In Khan Market , Delhi ,India.
Two Pages Minimum.
Outline To Follow :
Title Page
Introduction/Abstract
• $20 million dollar investment to grow
• Growing market in India, 2nd largest smartphone market in the world.
• Capital investment strategy
• We need to consider two perspectives: value perspective for Apple business and market perspective for Apple.
• Assume interest rate available is 6% a year.
Goals
Construction of Apple Khan
Services and Products