Personalization is a good thing, right? It is something made just for you. Disney has taken it to a whole new level. When it comes to the Internet and e-commerce the trend is toward personalization. See only the search results, products, articles that you would be interested in. But does this change how we choose, learn and buy? How do you feel when you log on to Facebook, Amazon or Google and see advertisements for items that you recently bought or researched? Personalization - What are the advantages, the drawbacks? Please review the video and articles in the Week 3 Assignment folder before posting.