Personal and psychological factors that influence consumers, Marketing Management

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Personal and psychological factors that influence consumers

Assignment Task: Please answer the two questions below

1. Describe some of the personal and psychological factors that may influence what consumers buy and when they buy it.

2. Identify the ways in which business-to-business (B2B) markets differ from business-to-consumer (B2C) markets.

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Marketing Management: Personal and psychological factors that influence consumers

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Marketing Management: Personal and psychological factors that influence consumers

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