Question - Sexual imagery in magazine ads. In what ways do advertisers in magazines use sexual imagery to appeal to youth? One study classified each of 1509 full-page or larger ads as "not sexual" or "sexual," according to the amount and style of the dress of the male or female model in the ad. The ads were also classified according to the target readership of the magazine. Here is the two-way table of counts:
|
Model dress
|
Magazine readership
|
Total
|
|
Women
|
Men
|
General interest
|
|
Not sexual
|
351
|
514
|
248
|
1113
|
|
Sexual
|
225
|
105
|
66
|
369
|
|
Total
|
576
|
619
|
314
|
1509
|
(a) Summarize the data numerically and graphically.
(b) Perform the significance test that compares the model dress for the three categories of magazine readership. Summarize the results of your test and give your conclusion.
(c) All the ads were taken from the March, July, and November issues of six magazines in one year. Discuss this fact from the viewpoint of the validity of the significance test and the interpretation of the results.