Problem:
Perform primary buyer research for Budweiser.
Develop a focus group (at least 5 people): or survey (at least 10 people) that will elicit consumer perceptions of the target brand. (as compared to Miller, Heinekin, and others such as Corona, etc.)
Please include:
1. Data Collection.
Describe the data collection process
Profile two direct competitive brands for points of parity and difference.
Include the survey or focus group questions (include appropriate respondent demographics). This can be done in bullet points.
2. Primary research results.
Share the results in tabular format and explain in words.
3. Analysis.
Analyze the Results