Perform Internet research to learn about Ikea's strategies for expansion into China. Then thoroughly answer these questions:
1) Explain, entirely five (5) reasons that firms pursue international strategies.
2) Compare and contrast Ikea's strategies for entry into North America with those that Ikea employed for entry into China.
3) With what cultural differences did Ikea have to contend when entering China? What adjustments did the company make, in particular, to accommodate Chinese customs and traditions?
4) Now that Ikea has been in China for more than a decade, some analysts believe that the company continues to face some major challenges. Describe these problems, and delineate some recommendations that you would make to assist Ikea in addressing these issues.
5) China and India seem to be at the forefront of many companies' future global strategic plans. What other emerging international market (i.e. country) do you think will prove quite important in the future? Thoroughly justify your response with concrete details.