Perform an environmental analysis


A business's strategic choices are limited by economic conditions. When you arrive at strategy class, you will be asked to perform an environmental analysis. Read the Big Drive Auto Scenario. Research macroeconomic data that correspond to company data as reported by the Bureau of Economic Analysis. Perform an environmental analysis based on elasticities, a mix of fixed and variable costs, current market structure, pricing decisions, current economy as reflected in key economic indicators, the current credit market, and the global economy. Identify one opportunity for Big Drive Auto that requires a business management decision

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Macroeconomics: Perform an environmental analysis
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