Perform an audience analysis


You have been recently promoted as junior vice president of human resources at your organization. You need to prepare your first presentation on appropriate communication to a group of 20 newly hired employees for their orientation. The profile of the group is as follows:

• 15 entry-level with no corporate experience, of which 5 have no job experience whatsoever.

• 5 upper-level hires, of which 3 hold higher designations than yours. Their age ranges between 17 to 55 years.

• Of these 20, 6 are Hispanic, 2 are Asian, 2 are African-American, and 10 are Caucasian.

• 60% of the group are women.

• 2 disabled employees, one of whom has a hearing disability while the other uses a wheelchair.

Perform an audience analysis while planning your presentation. Ensure that you consider issues such as arrangement of the room, content and length of the presentation, and handouts and visual aids.

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Business Management: Perform an audience analysis
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