Review the Great Lakes: Great Decisions case study and write a 4-10 page paper in which you:
1.Perform an analysis of the social / demographic, technological, economic, environmental / geographic, and political / legal / governmental segments to understand the general environment facing Great Lakes. Describe how Great Lakes will be affected by each of these external factors.
2.Analyze the lead additives industry in the U.S. using the Five Forces of Competition Model. Describe the impact of each of the five (5) forces on the industry and based on this analysis, determine if the industry is attractive or unattractive.
3.Describe who Great Lakes' immediate, impending, and invisible competitors are and how Great Lakes measures up against these competitors.
4.Describe the main capabilities of Great Lakes.