Task: We are going to perform a strategic audit of a well-known public company, Hewlett-Packard, Inc. (HP). There is a lot of information about HP, Inc. The company has experienced both success and hard times, including recent CEO changes.
PART 1:
- Organizational mission and vision
- Products and brands
- Organizational stakeholders
- CEO and executive team
- Geographic markets
- Financials: Revenues/Profits/Return on Equity, etc.
PART 2:
- Perform an Industry Analysis using Porter's Five Forces Model.
- Analyze key factors of the macroenvironment.
- Identify environmental threats and opportunities.
PART 3:
Perform a current SWOT analysis of Hewlett-Packard, Inc. report:
- Identify and analyze internal strengths and weaknesses.
- Identify and analyze external threats and opportunities.
- Complete the SWOT Analysis.
PART 4:
HP relative to Carly Fiorina's tenure as CEO with the company:
- Identify and analyze strategic choices HP, Inc. made during ex-CEO Carly Fiorina's tenure.
- What key strategic choices did Ms. Fiorina make as CEO?
- Do you rate her strategic choices as effective?
- Were her cost-cutting strategies effective?
- What are some of her major accomplishments and failures while CEO of HP, Inc.?
PART 5:
- Summarize why HP, Inc. lost revenue and market share during ex-CEO Carly Fiorina's tenure, and critically compare the Compaq merger/acquisition with the acquisition of EDS under CEO Hurd.
- Critically assess the strategic choices made by ex-CEO Carly Fiorina, comparing them with those made by current CEO Mark Hurd.