Part I:
Perform a Google SWOT analysis. Identify 2 current Google product strategies. Will they succeed (such as the mobile phones and social network for example)? Need to provide good arguments.
Refer to:
Burrows, P. & MacMilan D. (2011) Larry Page's Google. Bloomberg Business Week, January 12, 2011, retrieved May 1, 2011 from:
https://www.businessweek.com/magazine/content/11_06/b4214050441614.htm
Anonymous (2005). Google's Grand Ambitions. Bloomberg Business Week, September 5, 2005. retrieved May 2, 2011 from:
https://www.businessweek.com/magazine/content/05_36/b3949050_mz011.htm
1. Analyze the current situation using the SWOT framework.
2. Environment such as economy trends overall industry
3. Competition (other players and newcomers)
4. Strengths (company strength such as customer base, brand etc)
5. Weaknesses (premium pricing, saturation, etc)
6. Given the environment (threats and opportunities) and company (strengths and weaknesses) can Google succeed with the 2 products you selected?
7. Make the decision of Yes or No based on results of the analysis.
8. Identify facts in the case that match concepts of strategic planning (vision, goals, strategies) and relate them.
Apply these concepts to facts in the case in order to develop your arguments.
SWOT (each item a separate section), Discussion (Yes and how; or No and why)
Part 2:
Organizing at Dell Computers
We all remember Dell Computers and most of us may have used them. It was a very successful company. It was known for shipping directly to the consumer, which enabled very competitive prices. But times changed in the PC industry. Dell Computers experienced major losses.
But Michael Dell, its founder, returned to the helm and is mastermining a turnaround. Our main focus is the organizing happening nowadays at Dell Computers.
1. Can Michael Dell be successful in turning around Dell Computers? What are some of the main initiatives (related to Organizing) that Dell has implemented in order to turn Dell Computers around?
Points to Address:
1. Organizational restructuring based upon customers into business groups
2. A newly hired executive team
3. New Culture
4. New Strategies to reach customers and how they reflect in organizing (such as opening stores, etc). remember they used to ship directly to customers in their good old days!
Refer to:
Edwards, C. (2009) Dell's Extreme MakeOver. Business Week, New York, N.Y., October 15, 2009