What percentage of offline retail purchases are influenced by online activities?
Explain Tim Berners-Lee's contributions to e-commerce. Analyze how those contributions have played a part in the growth of this field.
You have been chosen to create an e-commerce program to the board of directors. Present your argument on why senior management should buy into your e-commerce program.
Assemble a list of specific guidelines that ensures that you make a great first impression on your welcome page.
Create an example of a marketing plan and incorporate how you would use an e-CRM program in your plan.