MARKETING CONSULTANCY - PEPSI
INTRODUCTION
Pepsi Co. Inc is an American multinational company which was established about 50 years ago in 1965. It was founded by Delaware. Its headquarters are situated in New York. Its product range can be divided into different categories like; beverages, snacks, and food. Main business of Pepsi is beverages. Its teenagers and the young adults are the customers of the Pepsi who purchase beverages, snacks, and food. (Wikipedia 2015) According to market standing, currently Pepsi holds around a 15% market share in global market against 26% share of Coca Cola, 15% share of Diet Coke, and 10% market share of Mountain Dew. (cocacolacapstone.wordpress.com 2013)
CONTENTS
Problem
SITUATION ANALYSIS OF THE MARKET
Macro Environment Analysis - PESTLE Analysis
Political
Economic
Social
Technological
Legal
Environmental
Micro environment Analysis
Porters Five Forces Model
Internal Environment Analysis
BCG Matrix Analysis
Marketing Mix Analysis
Product
Price
Promotion
Place (Distribution)
SUMMARY
SWOT Analysis
BIBLIOGRAPHY
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