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Pepsi co inc is an american multinational company which was


Write a project report on the given topic "MARKETING CONSULTANCY – PEPSI"

Pepsi Co. Inc is an American multinational company which was established about 50 years ago in 1965. It was founded by Delaware. Its headquarters are situated in New York. Its product range can be divided into different categories like; beverages, snacks, and food. Main business of Pepsi is beverages. Its teenagers and the young adults are the customers of the Pepsi who purchase beverages, snacks, and food. (Wikipedia 2015) According to market standing, currently Pepsi holds around a 15% market share in global market against 26% share of Coca Cola, 15% share of Diet Coke, and 10% market share of Mountain Dew. (cocacolacapstone.wordpress.com 2013)

Address the each Criteria of the assignment

Table of Content

  • Problem 
  • SITUATION ANALYSIS OF THE MARKET 
  • Macro Environment Analysis - PESTLE Analysis 
  • Political 
  • Economic 
  • Social 
  • Technological 
  • Legal 
  • Environmental 
  • Micro environment Analysis 
  • Porters Five Forces Model 
  • Internal Environment Analysis 
  • BCG Matrix Analysis 
  • Marketing Mix Analysis 
  • Product 
  • Price
  • Promotion
  • Place (Distribution) 
  • SUMMARY 
  • SWOT Analysis 
  • BIBLIOGRAPHY

    Academic requirements:

    • Your work must be submitted as 1100 words.

    • Report declaration must be completed.

    • Your work should be submitted in the formats outlined for each Criteria in the assignment.

    • The entire assignment brief and completed front sheet must accompany your work.

    • Provide a Bibliography list.

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