BUSINESS LAW TEXT AND CASES thirteenth edition
Patents- After years of research, your company develops a product that might revolutionize the green (environmentally conscious) building industry. The product is made from relatively inexpensive and widely available materials combined in a unique way that can substantially lower the heating and cooling costs of residential and commercial buildings. The company has registered the trademark it intends to use on the product, and has filed an application with the US Patent and Trademark Office.
a) Three reasons why this product does or does not qualify for patent protection
b) Develop a four-step procedure for how your company can best protect its intellectual property rights (trademark, trade secret and patent) and prevent domestic and foreign competitors from producing counterfeit goods or cheap knockoffs
c) list and explain 3 ways your company can utilize licensing.