Part one will be a narrative of 5 pages miminum

Question

StarBucks is the my selection

Focus on a description of imc campaigns for a particular consumer products brand or corporation - national or international in scope.

Part one will be a narrative of 5 pages, miminum single-spaced, consisting of:

(1) a short description of the company and its products/services.

(2) and an account of the campaign(s) you have found that organization is using.

Incorporate advertising, public relations, web/social media presence, and at least one other imc component - e.g., sales promotion, events, etc.

You will include a discussion of the character of the brand in consumers' eyes.

Answer 1

In regards of my preference StarBucks, respond to the following: Focus on the illustration of the campaigns for a specific consumer products brand or corporation - national or international in scope. Write a narrative paper of around 5 pages word paper, single-spaced, comprising of: 1) A short illustration of the company and its products or services. 2) And an account of the campaign(s) you have determined organization is using. Incorporate advertising, public relations, web or social media presence and at a minimum of one other component – example: sales promotion, events and so on. You have to comprise a discussion of the character of the brand in consumer’s eyes.