Part I:Describe the "market research" you do when you go to buy a car.(This includes what publications (if any) you look at; websites you visit; etc.).
For Part II, assume you were asked to procure the services of a molecular research chemist for a research and development project for your organization.What are the things you would do for market research.(Remember, market research helps you understand the market place, how much your product or service may cost, special terms and conditions for that market place.)