Part 1
The president of C. R. Plastics Jamie Bailey has hired you for your expertise as a strategic management consultant. He wants a brief report (not more than 750 words in length) with a succinct, detailed snapshot of the industry and his company.
Critically analyze the external situation facing the outdoor furniture industry using the macroenvironmental factors. Critically appraise the internal resources and capabilities of his company.
Part 2
After reading your report, the president says he knows the company needs more money. He has been thinking of expanding into the production of recycled plastic sleds and Christmas decorations, as it would create new revenue streams in the winter. Based on the internal and external analysis you created, how would you advise the president?