Question: ParFore created a website to market golf equipment and apparel. Management would like a certain offer to appear for female visitors and a different offer to appear for male visitors. From a sample of past website visits, management learned that 60% of the visitors to the website ParFore are male and 40% are female.
a. What is the prior probability that the next visitor to the website will be female?
b. Suppose you know that the current visitor to the website ParFore previously visited the Dillard's website. and that women are three times as likely to visit the Dillard's website as men. What is the revised probability that the current visitor to the website ParFore is female? Should you display the offer that appeals more to female visitors or the one that appeals more to male visitors?