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At that point of time, the corporate brass was under the gun; they decided to bite the bullet and let the chips fall where they may. They hired a head honcho with some street smarts who would be able to interface with the investment community.
Financewise, the new top dog couldn't be beat. He was hard as nails and developed a scenario that would have the company back on its feet within six months. Now it was up to the team players to operationalize his plans.