Problem: Identify two retailers in the same industry that have two different target markets such as Walmart and Target, Amazon.com and Oriental Trading, Sears and Nordstroms, Gander Mountain and Hallmark Visit both retailers.
Write a paper critiquing merchandise presentation techniques at each store. Discuss issues regard lighting, signage, comfort zones, and background music. Examine how the stores are configured. Also, analyze each store's entrances, exits, adjacencies, displays, and traffic flow.