Panasonic has introduces a digital camera that combines the


Panasonic has introduces a digital camera that combines the size benefits of a digital point and shoot camera with the ability to use small interchangeable lenses. How can the company use the diffusion-of-innovations framework to develop promotional, pricing, and distribution strategies targeted to the following adopter categories? a. Innovators b. Early Adopters c. Early Majority d. Late Majority e. Laggards.

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Operation Management: Panasonic has introduces a digital camera that combines the
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