Paid media within an organization


In regards to earned or paid media within an organization

Question 1. How does paid and/or earned media affect the product, pricing, distribution, and promotional strategies of an organization?

Question 2. What are the tools commonly used in the paid and/or earned media venues?

Question 3. How do marketers measure and evaluate using paid and/or earned media?

Question 4. What is your opinion regarding the credibility of paid and/or earned media communication?

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Other Management: Paid media within an organization
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