Problem:
Read the following article and write an analysis focusing on the question below:
• Raman, A.P., Thompson, P.M., Aaker, J.L., Manwani, H., Gift, S., & Kotabe, M. (2003). The global brand face-off. Harvard Business Review, 81(6). (AN 9943706).
For one of the regions discussed in the article, what care must be taken to ensure that there is nothing offensive in "naming" or "packaging" for the cultures and languages of the region?